Ecommerce has undergone significant changes in the last 2 years, with the rise of new technologies and consumer trends driving the industry in new and exciting directions. Some of the most notable changes include:
- Mobile commerce: The use of smartphones and tablets to make online purchases has continued to grow at a rapid pace. In fact, in 2021 mobile commerce accounted for over 60% of all ecommerce traffic. In order to stay competitive, many ecommerce businesses have started to optimize their websites for mobile devices, making it easier for customers to shop on the go.
- Social media commerce: Social media platforms have become powerful tools for ecommerce businesses to reach new customers and drive sales. In the last 2 years, we’ve seen the rise of social media commerce, with platforms like Instagram, Facebook and TikTok launching shoppable posts, allowing customers to make purchases directly from their social media feeds.
- Subscription services: Subscription services have also become increasingly popular in recent years, particularly in the fashion and beauty industry. With subscription services, customers can receive regular deliveries of products, with the convenience of not having to worry about running out.
- Enhanced customer service: With the increasing competition in ecommerce, businesses have had to focus on providing enhanced customer service to stand out from the crowd. We’ve seen the rise of chatbots, artificial intelligence and virtual assistants being used to provide instant support and answer customers’ questions, which helps creating a better customer experience.
- Personalization: Personalization has become a key trend in ecommerce in the last 2 years. With the use of data and AI, businesses are able to personalize their communication, marketing, and product recommendations based on customer behavior, preferences and history.
- Increased focus on sustainability: The ecommerce industry has faced growing pressure to reduce its environmental impact, and we’ve seen a rise in sustainable and eco-friendly products being offered. In addition, many ecommerce businesses have also taken steps to reduce their carbon footprint by using sustainable packaging, and implementing recycling and composting programs.
In conclusion, the ecommerce industry has undergone significant changes in the last 2 years, with mobile commerce, social media commerce, subscription services, enhanced customer service, personalization, and sustainability becoming key trends. These changes have not only impacted how customers shop online but also how ecommerce businesses operate and the strategies they use to reach and retain customers. With ecommerce industry continue to evolve, it will be interesting to see how it will change in the next coming years.